We're not chasing top producers. We're building the top producers of the next three years — recruiting rising and mid-level agents today, and using our systems, coaching, and culture to grow them into tomorrow's stars.
The tiers below reflect reality: rising agents convert faster, mid-levels take longer but are higher-value, and KSCORE is the volume engine that Ashley already runs. Every strategy in this plan ties back to feeding these three numbers — and we amplify every channel by bringing prospects into the full KW event ecosystem (BOLD, regional trainings, Family Reunion) at the production level that fits them.
Ashley runs the KSCORE program day-to-day. Candice strengthens it — builds the dashboard so the funnel is visible, rebuilds the PC program so new agents close faster. This is the volume play.
The daily engine. 100 two-way conversations per week producing 8 real appointments per week. Channels: social engagement, video text, DMs, co-op calls, agent referrals. Fully on Candice, same protected block every day.
Two recruiting events per month. The Leadership Luncheon brings the top 100 producers in our market into a private monthly lunch where Candice teaches leadership and agents connect at their level. The Inner Circle brings mid-level agents into a small mastermind room where they bring real business challenges and solve them together. In both rooms, the experience itself is the recruiting pitch.
The biggest gap right now is measurement. Every stage tracked weekly — inquiry, KSCORE enrollment, course progress, pass rate, licensing, sign-on, first deal. Built WITH Ashley so it fits her existing workflow. Reviewed together in the Friday overview we already have.
The six numbers that tell the whole KSCORE story. Weekly update, monthly trend review. Find the leak, patch it fast.
Candice owns the program. The goal: cut the time it takes new agents to close their first deal in half. The program is mandatory for every new agent for a minimum of one year. It builds resourcefulness — we teach agents to own their business, not hand them every answer. Built on Michelle's program and other key KW-approved programs, and will continue to evolve as we find what works strongest.
The weekly cadence: Monday morning check-ins to set the week, one hour of training via Zoom on Tuesday or Thursday, and Friday morning reporting for accountability on what got done. Agents earn one-on-one coaching time through their activities, consistency, and how they show up — not handed to everyone by default.
Ashley and Candice already meet every Monday morning to talk through the week's big rocks, and do an overview together on Fridays. That's where we'll check in on KSCORE, the new-agent funnel, and onboarding. Ashley has a lot on her plate running the market center — our job here is to streamline, not add. We're supporting what she already does well, helping tighten onboarding and fold new agents into group activities faster.
Every class graduate, every licensed agent, every first-deal closer gets recognized — in the office, on social, at the Leadership Luncheon as a guest moment. Culture is built through what we celebrate.
Every number below depends on the one before it. Protect the top and the bottom takes care of itself.
Conversations happen where agents already are — social feeds, text threads, co-op calls. The trick is showing up in their world first. Engage on their content before ever asking for theirs. Then land the video text that says "I saw your post about X — want to grab a coffee?"
Every channel, every conversation, every follow-up drives to one place: the Unstuck Coaching Call landing page. Free 30-min coaching call, no pitch, real value, zero risk to them. This is the named offer that converts a conversation into an appointment. The landing page + Calendly + auto-confirm flow is already built — protect the calendar and feed it relentlessly.
Two-hour protected block every working day (11am-1pm) for focused outreach. Never cold DM — comment on their content first, reply to their story, reference something they posted. Then the video text lands warm. This is how 100 conversations a week actually happens.
30-second personalized video: their name, something specific about them, CTA to book the Unstuck Call (landing page link in the text). Reply rates 5-10x cold text. Use BombBomb, Loom, or native phone video. The landing page closes the appointment — the job is to get them to tap it.
Friday afternoon: our top 10 agents text Candice the name of every co-op agent they closed with that week who impressed them. Monday morning: Candice calls those agents. "Hey, my agent said you were great to work with — wanted to introduce myself."
Every regional training, BOLD offering, Family Reunion, Mega Camp, and local market center class is a recruiting touchpoint — IF we match the prospect to the right event for their level. Rising agents → BOLD + local skills trainings. Mid-level → productivity workshops + regional events. All prospects → Family Reunion as a culture moment. We're not selling them on moving — we're bringing them into the KW family while they're still deciding.
The five numbers on the scorecard, reviewed every Friday. If conversations drop, appointments drop 2 weeks later. If appointments drop, hires drop 2 months later. This is the early-warning system.
The Luncheon is our most important monthly recruiting event. Top 100 prospects get invited monthly — first 30 to RSVP get a seat. 10 seats always reserved for our top 20% so culture is always present. When a top prospect sits next to one of our top producers and feels the room, recruiting stops being a sales job — it becomes a decision they make on their own.
High Road Leadership anchors Year One. The curriculum stays alive — rotate value-adds, guest teachers, current topics as the year rolls.
Name the 100 producers in our market. Each with production, brokerage, tenure, a few personal notes. Refreshed quarterly. This becomes the monthly Luncheon invite list.
Same day of the month, every month. Predictability breeds RSVP. Invite goes out 3 weeks prior. Culture carriers from our top 20% RSVP first. Outside seats fill on a first-come basis. No sales pitch in the room — ever.
Invite-only. Capped at 30. Outside mid-level agents only. Teach → table mastermind → commitments → close. They bring a stuck point, the room solves it. Candice facilitates. The room is the recruiting pitch.
Every attendee gets a personalized 30-sec video text from Candice within 48 hours of the event. "Great having you — here's what stood out about our conversation. Let's grab coffee." Drops them directly into the pipeline.
Every event attendee tagged in the CRM. Track: did they book an Unstuck call after? Did they attend a second event? Did they sign? The Luncheon and Inner Circle only work if they feed the pipeline. If conversion drops, refine the room.
"This isn't about moving agents through the door. It's about impact. Helping agents build a real business, build wealth in this industry, and open doors to opportunities most never see. When we do that right, people don't leave. They stay. They grow. And the market center grows with them."
Five numbers. Friday 4pm. If these hit every week, 120 agents becomes math, not magic.